When a New Brand Needs More Than a Sales Target
A new business often comes with a familiar set of targets. Revenue. Distribution. Market penetration. Customer acquisition. But there is another target…
Archive
Category: Sales
Value Selling When Nobody Knows Your Brand
When customers don't know your brand, discounting is the easy answer. Value selling is the harder, better one.
From KAM to Growth Partner
What happens when a key account manager stops thinking like a seller? The mindset shift behind a recent commercial intervention.